The TRUCE Blog

Everything There Is To Know About Distracted Driving Apps

Cell phones have quickly become essential tools in the modern world, keeping us connected to every aspect of our hectic lives. However, their use has without doubt also played a major role in the increase of distracted driving incidents worldwide. According to the...

Top 5 Distractions To Concern H&S Managers In Commercial Driving

All companies with commercial vehicles on the road need to come to grips with the Federal Motor Carrier Safety Administration (FMCSA)* regulations in relation to distracted driving. The first step for any health and safety manager is to identify the most common...

Top 5 “Must Haves” In A Commercial Distracted Driving Policy

Distracted driving is the No. 1 cause of workplace deaths in the U.S., accounting for over 40,000 deaths in 2016, which is a 14% increase from 2014 – the largest increase in more than 50 years. Driver distraction is a significant contributor to truck crashes, and...

Ten Reasons to Stop Distracted Driving: A CEO Perspective

Over the past few years, technology has completely changed the way that people lead their lives. Mobile devices and the internet has made the business world more connected than ever; however, this does not come without its risks. Distracted driving has occupied...

Need a nudge?

When it comes to decision making, humans can often be irrational and illogical. I'm sure most of us would admit we've been that way on occasion, but never about things that are important.   Untrue, says Richard Thaler. The renowned American economist and Nobel...

The Target Is On Your Back

The good news about having branded vehicles is that people know about your company. It is the face of your company to the public. That is also the bad news if your drivers are distracted behind the wheel. Distracted driving in commercial fleets is a well-known...

Where Does Worker Safety Start and End?

Where does worker safety start and end? You hire employees that are vetted and seemingly lower risk. You train the employees extensively, including safety training as a part of your comprehensive safety program. You develop and publish corporate safety policies,...

Carrots, Sticks and Engagement: Improve Driver Safety

Fleet Managers know better than most how difficult it is to attempt to modify driver behavior and driving habits to improve driver safety. Teaching old dogs new tricks has always been challenging and the dog never had a smartphone whilst behind the wheel of a motor...

The Power of the Habit

  Anyone who has ever tried to drop a vice understands the incredible power of the habit. A habit is classically defined as a routine of behavior repeated regularly. It also tends to occur subconsciously. Think of the smoker you know or the nail-biter. Typically the...

The Next Generation of Workplace Safety

Beyond the Hard Hat and Hi-Vis Vest: The Next Generation of Workplace Safety Over 200 years, workplace safety has seen dramatic gains. Concerns about workers in their environment were born in Europe with the labour movement during the Industrial Revolution. Through...

The Value of Keeping Score – Think Like An Owner

  Several years back, Jack Stack wrote a best selling business book, The Great Game of Business. The story summarized Stack's work with SRC Holdings after his purchase of the company from International Harvester (IH). Buying the company from IH, in partnership...

How many miles have you protected?

Ask any fleet or transport manager you know and they'll be sure to tell you how dramatically the auto industry is changing. Motor vehicles are increasing in complexity and technological disruption is unprecedented in this space. Autonomous vehicles are on...

The Requirements List for a Superior Driver Safety Solution

Distracted driving statistics are startling and technology seems to hold a solution. Distracted driving has been reported to cause 40% of commercial crashes. Seems every time you check out the daily news there is another tragic story about a crash caused by distracted...