The new app for iPhone monitors driving habits and phone use behind the wheel, and can potentially save users money on car insurance

FirstScreens1.pngLAS VEGAS, NV. – From the floor of the Consumer Electronics Show, TRUCE, the world leader in technology to stop distracted driving and solutions that promote safe driving, announced today the official release of the new app, DriveUP, for iPhone. The free app gives users a comprehensive look into their driving ability and mobile distraction level behind the wheel, combined with coaching to make users better drivers.

“We started our company to keep people safer behind the wheel, while at the same time, helping them become better drivers,” said TRUCE CEO Robert Guba. “The first step in getting better is identifying any potential issues, and we’re proud to offer users a free look into their driving behavior,” said Guba. “The exciting thing is we’re able to use that information to coach them on how to become better while potentially saving money on their car insurance in the process,” he said.

DriveUP automatically identifies the driver and the passengers in the vehicle and gives scores based on braking, speed, cornering, aggressive driving, mobile phone use while driving, and more. Along with their score, DriveUP coaches users with tips on how they can improve their driving. They can then use these scores for potential savings on their car insurance.

DriveUP is currently available for Apple devices running iOS 6 and higher; an Android version is expected by the end of Q1 2016. For more information, visit or



Established in 2009, TRUCE delivers the world’s leading technology to stop distracted driving and create better drivers. The company’s patented distracted driving prevention platform eliminates talking, texting, and browsing on any mobile device while a vehicle is in motion. TRUCE also collects a robust set of driver behavior data to provide valuable feedback to improve driver performance. TRUCE’s technology has been recognized by Consumer Reports, the Consumer Electronics Show and the National Traffic Safety Institute, and is used by families and Fortune 500 companies worldwide. For more information, visit and follow @Cellcontrol.