Everything the other platforms do. Plus what they can't.

AI video telematics designed around the person, not the vehicle, at about half the cost. Built differently from the ground up, on modern mobile technology: it always knows who's driving, follows the work after the driving trip ends, coaches the individual, and stops phone distraction rather than just recording it.

Why we're different

Fleet tech was built around the vehicle. We started with the person.

A decade ago, the only way to get video telematics into a vehicle was to put a computer inside a $400 camera, wire it to a dedicated gateway, and pay for a cellular plan on every unit. The vehicle got smart. The system never knew the person. So the industry bolted on fobs, badge scans, and face-matching to guess who was driving.

TRUCE started from a different question: what is the most powerful, best-connected computer already in every vehicle? The modern mobile device that goes with the person. Our camera is a simple, self-installed sensor. It streams to the mobile device, where the intelligence runs.

That one decision cascades: about half the cost of the other platforms, on one bill. Mobile technology only gets more powerful, while embedded hardware only ages. And because the device belongs to a person, every mile and every event is attributed to that person automatically. Nothing to scan, nothing to forget. And the technology follows the person the entire day, from the vehicle to the job site.

The other platforms show you where your vehicle went. TRUCE shows what happened after your worker arrived.

Illustration: the same job, seen by both systems.

The platform

Six modules. One platform. One bill.

Two of them do what every fleet platform does. Four of them do what a vehicle-first platform can't. Start with the piece that fixes your biggest problem: each module stands on its own, priced on its own, and every one gets stronger with the rest.

Everything the other platforms do

DEFEND

AI dash cameras that know who's driving.

Road- and optional driver-facing AI cameras alert the driver in the moment and record the events that matter. Every clip is assigned to the right person automatically, so a false claim is settled fast. A simple camera; modern mobile devices are the computer.

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DEFEND module

MAINTAIN

It watches the trucks, too.

A small tracker in the OBD-II port reads what the vehicle already knows: fault codes, engine health, battery, mileage. It flags maintenance before it turns into downtime. Same platform, same map, same login. One more line on the TRUCE bill, not another vendor to manage.

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MAINTAIN module

Plus what they can't

EXTEND

It follows the work onto the job site.

The whole workday on one map: the drive, the arrival, the time on site, and the path your worker actually walked. When a customer says nobody showed up, the walking path is your tech's alibi. Messages wait until the vehicle is parked; a worker in trouble taps once and help is on the way.

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EMPOWER

It just knows who's driving.

Every trip, every event, every clip assigned to the right person automatically. No fobs, no badge scans. Personal scores, streaks and rankings in every driver's pocket, in their own language.

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EMPOWER module

ENGAGE

Personalized coaching that runs automatically, at any fleet size.

When a score slips, coaching goes out automatically, to one driver or a thousand. No manager involvement needed. Real-time alerts through the vehicle's own speakers, to the person, not the truck.

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ENGAGE module

ENFORCE

It can stop the phone, not just record it.

A camera records distracted driving after it happens. TRUCE runs on the phone, so when the truck is moving your policy decides which apps work, automatically. A dial you control, for the drivers who need it.

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ENFORCE module

The today view · real product

The whole workday. One map.

The walk around a customer's property: the van parked at the curb, the technician's path around the house, and the day's drives and on-site time in a side panel

One visit, on foot. The walk around the job: proof they were there.

Illustration on aerial imagery, from the print campaign's walk-around.

TRUCE console at end of day: Jose's drives and on-site time on one map, 3 job sites, 3h 14m on site, arrival and departure timestamped

The whole day, one click. 3 job sites · 3h 14m on site · timestamped.

When a customer says nobody showed up, the walking path is your tech's alibi: proof they did the job, visible to them too. The truck was there. Was the work done? Most platforms see nothing in between.

See my price for thisOne tap · your exact price to your inbox

The monthly math

About half the cost. Not half the platform.

The other platforms
TRUCE
Camera + GPS
AI chip + cell modem inside≈ $40 – $60+ / truck / month
A simple camera; the mobile device does the thinkingIncluded
Data plan
A cellular plan for every cameraBuried in the monthly bill
NoneOur camera has no modem. It talks to the device.
Install
Hardware + hardwired installExtra, up front
Simple self-installYour crew can even do it
GPS, driver scoring, coaching
Separate billsPer truck, every month
All on one billIncluded
Monthly costWhat lands on your desk
$40 – $60+per truck / monthCameras and GPS alone. Data, install and the contract come on top, and it climbs with every truck you add.
Less than $30per employee / monthEverything on this list, on one bill.

Modern mobile devices are the computer. That is the whole trick, and it is why the math works.

Your number

See your price. One tap.

Everything on this page (cameras, GPS on the road and the job site, coaching) for less than $30 per employee, per month. And $30 is the ceiling, not your number: tap your fleet size and see where yours lands.

0%
360%
3-year ROI
<3 Months
Payback period
50–58%
Crash reduction
13%
Insurance savings
97M+
Distractions blocked

FREQUENTLY ASKED QUESTIONS

Everything You Need To Know

The other platforms are built around the vehicle. TRUCE is AI video telematics designed around the person: it always knows who's driving, follows the work onto the job site after the trip ends, coaches the individual automatically, and can stop phone distraction rather than just record it. Everything they do, plus what they can't, at about half the cost.

In this order: it prevents the distraction, it records the event, and it coaches the person. Distraction prevention runs on the phone while the vehicle is moving. AI dash cameras alert the driver in real time and record what matters. Personal scores and coaching that runs automatically turn every trip into skill improvement, with no manager involvement needed.

When driving, TRUCE acts as a full telematics and video solution. After trips, it shifts to jobsite visibility, communication, and incident management, for the whole workday.

Customers report crash reductions in the 50 to 58 percent range, about 13 percent off insurance, and payback inside three months, the numbers on this page. They come from customer-reported results across pest control, HVAC and field-service fleets, and your rep will walk you through the underlying cases before you sign anything.

TRUCE is a modular platform that runs alongside the telematics or video telematics you already have, closing the gaps on the road and at the job site. Vehicle and driver data are also available through the TRUCE API and our integration partners.

Because modern mobile devices are the computer. The camera is simple to install, your crew installs it, and everything on the platform is on one bill. Embedded hardware ages, while mobile technology only gets more powerful, so the platform improves without a hardware refresh. See the math on this page for the line-by-line comparison.

The TRUCE mobile app on each employee's iOS or Android device pairs with an AI dash camera and an OBD-II vehicle tracker to capture location, motion, video events and vehicle data. Because that information is tied to the individual, not just the vehicle, it becomes personal scores, automatic coaching and real-time visibility on the road and at the job site.

TRUCE runs on modern mobile devices, with simple hardware for the modules you choose: an AI dash camera for video (DEFEND), an OBD-II tracker for vehicle health and tracking (MAINTAIN), and a small beacon that lets the app recognize the vehicle (ENFORCE). Your crew installs all of it in minutes, and it runs alongside the GPS you already have.

Every customer gets an implementation project manager who runs the rollout and a customer success manager who stays with you after it. Both help you write and roll out the device policy, not just install the app.

TRUCE is built for fleets of 10 vehicles and up, and the same platform runs from ten trucks to enterprise deployments across mixed vehicle types. Pricing is about half what the other platforms charge, at every size.

Your data is yours. TRUCE protects it with industry-standard encryption and access controls, and ties safety data to the individual employee without relying on biometric personally identifiable information. TRUCE maintains a SOC2 certification.

Because most of the platform runs on modern mobile devices, teams typically see activity and scores within days. The camera and vehicle tracker are self-installed and added as you choose. Every customer gets an implementation manager and a customer success manager.

TRUCE improves continuously, with platform updates delivered automatically and new capabilities added across the module family, so your team benefits without managing upgrades.

Personal or company devices both work, phones or tablets. Either way, TRUCE runs on the clock only. Off the clock it goes dormant, and nothing is tracked. And drivers see exactly what you see: their own trips, their own score, nothing hidden.

Yes. That is the part cameras can't do: a camera records the distraction after it happens. TRUCE can keep distracting apps from running while the vehicle is in motion: a policy you control, applied on the clock, for the drivers who need it. Most fleets use it as a last lever after coaching. It is there when you need it.

Yes. Most pilots start exactly that way. TRUCE runs next to your current system, so you compare them on real trucks before you change anything. No rip and replace.

Better than you would expect, because it is built for them, not just pointed at them. Drivers get their own scores, streaks and recognition, and video protects them when a claim is not their fault. It lands as "the company cares", not "the company is watching".

Prove it first

Run TRUCE on one of your own trucks. Free.

Before you spend a dollar, run it on one of your own trucks for 30 days, alongside whatever you use today. Judge it on your own trips, your own drivers, your own invoice.

  • 30 days on your truck, free. Love it? It stays. Not a fit? Send it back and we cover the label.
  • No card. No contract. Nothing to cancel.
  • No wiring. Your crew installs it in minutes.

Every quote comes with the option of a free demo unit. Just ask for it when your number arrives.